STEPS:

Pre-Walk
Before the walk, encourage people to participate and announce the event to the company with products such as balloons and lip balm imprinted with the well-known pink ribbon. Magnets and bumper stickers also make great small handouts that will remind participants of the event.

Wear it with Pride
Pink apparel and ribbon-imprinted accessories such as bracelets, shirts, scarves and caps are proudly worn by walkers before, during and after fundraising events. It is a good idea to plan on ordering about half the quantity of the rest of the products, since men will likely be involved, but won’t be wearing ladies’ apparel.

During the Walk
Before the walk, give participants a goody bag full of items they can use along the way: a ribbon lapel pin to wear proudly, an umbrella in case of rain, bottled water or a pedometer. You can also sell imprinted heart-rate monitors before the race to raise even more money.

After the Event
Shout the cause loud and clear with a fan, binoculars, blanket or fun beach ball. A drawstring bag is reusable and easy to carry.